Beta carotene is one from the group of red, orange, and yellow pigments called carotenoids. It is one of the most commonly used food colors gives a bright orange color. Beta carotene and other carotenoids provide approximately 50% of the vitamin A needed in the diet. It is available in fruits, vegetables, and whole grains. It can also be produced in laboratories.
It has positive effects on human health, like eyes or skin health.